Hoka One One shoes allow your feet to move freely and naturally. While much of the early focus of this new era of shoe design has been around minimalism and less cushioning, Hoka One One has pursued innovation in an entirely different direction.
Our shoes are engineered for maximum cushioning, comfort, protection and energy return, while still offering lightweight, nimble performance and uninhibited movement. It’s a distinctive combination that breaks down barriers and shatters limitations. Inspired by a variety of sports and the freeride mentality, Hoka takes cues from technological and design advancements in running, skiing, snowboarding, mountain biking, golf and tennis. Just as barefoot-style running shoes, 29-inch mountain bike wheels, fat powder skis, oversized tennis racquets, jumbo-sized golf club heads have increased power, performance, efficiency, agility and self-expression, so, too, has the unique design of Hoka shoes shattered any preconceived limits of running.