SHAPING THE FUTURE

Hoka One One shoes allow your feet to move freely and naturally. While much of the early focus of this new era of shoe design has been around minimalism and less cushioning, Hoka One One has pursued innovation in an entirely different direction.

Our shoes are engineered for maximum cushioning, comfort, protection and energy return, while still offering lightweight, nimble performance and uninhibited movement. It’s a distinctive combination that breaks down barriers and shatters limitations. Inspired by a variety of sports and the freeride mentality, Hoka takes cues from technological and design advancements in running, skiing, snowboarding, mountain biking, golf and tennis. Just as barefoot-style running shoes, 29-inch mountain bike wheels, fat powder skis, oversized tennis racquets, jumbo-sized golf club heads have increased power, performance, efficiency, agility and self-expression, so, too, has the unique design of Hoka shoes shattered any preconceived limits of running.

Hoka One One’s maximally cushioned midsoles offer superior protection, comfort and propulsion. The distinctive rockered geometry creates a platform for optimally efficient natural running mechanics. The oversized outsoles — which have fifty percent more surface area than the typical running shoes — allow for maximum stability, traction and connection to the ground. Not only do the shoes provide a sense of weightlessness, superior comfort and efficiency but Hoka’s athlete results prove optimal performance. They have recorded over 30 podium finishes on five continents in the past 18 months. And one last thing, Hoka One One running shoes are 15 percent lighter than most others, they make running uphill as much fun as they make running downhill and with less body fatigue.