With the goal of designing shoes for optimal performance, comfort, efficiency and fun, Hoka One One has pioneered a new philosophy in running by merging aspects of minimalism and maximalism. We’ve incorporated several of the key performance traits of the oversized technology trend in skiing, mountain biking, golf, tennis, while also paying heed to recent footwear advances that aid in natural foot motion and efficient running mechanics. That innovation combination is what allows a runner to float over the ground with every stride, momentarily defying gravity on every step. Aside from merely being very light, flexible and agile, the technical benefits of Hoka’s oversized midsole and outsole configurations also include: |
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LEVITATION Runners can fly in Hokas because they float over the ground instead of repeatedly pounding into it. The foam in the midsoles of Hoka shoes is 30 percent softer than the material used in traditional running shoes, and there is 2.5 times more midsole volume than in most running shoes. The extra cushioning dissipates up to 80 percent of the shock associated with heel-striking when running and allows for as much as 20mm of compression in the heel. Combined with a low ramp angle, runners of all abilities on any terrain will relax and run with tremendous confidence running. |
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The voluminous midsole allows for two- to three-times the vertical travel of conventional running shoes. The benefits mirror those of mountain bike suspensions on technical terrain. In other words, more cushion equals a softer ride with better control. And more control means you can run fast, efficiently and safely on any type of terrain. |
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FEATHER-LIGHT WEIGHT Counterintuitive as it might seem, our oversized shoes are 15 percent lighter than most running shoes. They’ll make running uphill as much fun as they make running downhill and with less leg and overall body fatigue. |
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BETTER RUNNING POSTURE Hoka shoes are designed with a 40mm high sole design and a 13cm rocker profile that extends over the front half of the shoe. Those unique design attributes allow for a fluid stride and a plush ride with natural transitions that lessen the movement of the knee by as much as 20 percent, thus increasing efficiency and decreasing the possibility for injury.
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MORE TRACTION & STABILITY A 50 percent increase in outsole surface area (compared to traditional running shoes) improves grip and stability. The additional surface area allows greater contact with the ground, allowing your foot to dynamically engage the ground while the shoe’s outsole gains maximum traction on pavement, dirt trails or rocky surfaces. |
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